02 — Services
Three services, and what each one covers.
The work splits three ways: the site itself, the enquiry flow behind it, and the upkeep after it goes live. Most people start with the first and add the others later.
Each one also stands on its own. Every project runs to a scope agreed before the work starts, at a price between $500 and $700 AUD.
Published rate. No hourly billing.
The work splits three ways.
Website design and build
The site itself: what it says, in what order, and what it looks like. Positioning first, then page structure and content hierarchy, then a design system so page eleven holds together the same way page one does. It suits a business with no site, or one that no longer matches what it actually sells.
- Positioning
- Page structure
- Content hierarchy
- Design system
- Static build
Website automation
Most sites stop at a form that sends an email. This covers what happens after someone hits send: enquiries captured, routed, and handed off in a shape you can act on. Quote flows ask the questions you would have asked anyway, so your first reply is a real answer instead of a request for more detail.
- Enquiry forms
- Routing
- Handoffs
- Quote flows
- Notifications
Ongoing improvement
Sites go stale because the business changes and the website does not. A new service gets added, prices move, a page stops doing its job. You send the change, I make it. Because the pages share partials, a change to the header or footer is made once and lands everywhere.
- Content updates
- New pages
- Page rework
- Form changes
How the three fit together.
Most projects run in that order, but none of the three depends on the other two being bought.
- 01
Build
Settles what the site says and how it is structured. If you only need the site, that is a complete project on its own.
- 02
Automate
Makes the enquiries it brings in easy to answer. If you already have a site, tell me what it is built on and I will say whether this can sit on top of it.
- 03
Improve
Keeps both current once the business has moved on a bit. Scoped and quoted before it starts.
Nothing to patch. Nothing that breaks when a package updates itself.
How it is built.
Every site is static HTML, hand-written CSS and a small amount of vanilla JavaScript. The result has very little in it that can go wrong.
- Zero npm dependencies Nothing to install, update, or watch break.
- Shared partials A Python build script stamps the head, header and footer into every page, so pages cannot drift apart as the site grows.
- Self-hosted fonts The site does not call out to Google for them.
- Server-side form handling Enquiries are validated on the server, with a honeypot field to drop spam before it reaches you, and no puzzle for your customer to solve.
- Deployed on Netlify or Vercel Both used, both fine.
Tell me what the business does.
What the site needs to do, and roughly when you want it live. I come back with a scope and a price inside the published range, or tell you plainly if it is not a fit.