Service 02 — Automation
Most sites stop at a form that sends an email.
This service covers what happens after someone hits send. Enquiries get captured, routed to the right place, and handed off in a shape you can act on.
It suits anyone who quotes for work, and anyone losing enquiries in an inbox.
Enquiry, quote, notification. The parts you would otherwise do by hand.
What happens between send and reply.
Five steps. Each one is somewhere an enquiry can currently go missing.
- 01
The ask
Fields get cut to the fewest that let you reply prepared. Driveway Mechanical asks three things: a name, the best number to call, and what the vehicle is doing. There is no field for the make, model or year, because that gets sorted on the callback anyway. Annergy Solar asks for a name, a phone number and a postcode, with email optional — the postcode is there so nobody fills in a whole form to find out they are out of range.
- 02
It lands
The enquiry is validated on the server, not just in the browser, so a malformed or empty submission never reaches you. A hidden honeypot field catches automated spam before it is delivered. There is no puzzle for your customer to solve.
- 03
It routes
The enquiry reaches the right inbox already structured, so nothing has to be retyped before it can be acted on. Replies go straight back to the person who sent it.
- 04
You are told
A notification lands before the customer starts wondering whether the form worked. The visitor gets a confirmation on screen at the same moment, so both ends know it went through.
- 05
It fails safe
If the endpoint is ever unavailable, the form falls back to opening the visitor's mail client with the enquiry already filled in. An enquiry is never accepted into nothing.
Built this way, and live.
Annergy Solar — a quote flow
Their offer is a free roof assessment and a fixed-price written quote within 48 hours. The contact and quote flow is built around getting that started: the form collects what is needed to size a system and confirm the address is in range, so the first reply can be a real answer rather than a request for more detail.
Driveway Mechanical — a booking flow
A mobile mechanic has one question before any other: do you come out this far. So the service-area map and town list sit on the home page, the phone number is a tap-to-call link everywhere it appears, and the form is the after-hours option rather than the main event.
An enquiry form that tips everything into one inbox is not a system.
If you are re-typing an address into a quote, or losing track of who has been answered, the site is not finished. The point of this work is that the follow-up is easier to run than it was before — not that there is more software in it.