Service 03 — Ongoing improvement
Sites go stale because the business changes and the website does not.
This is the work after launch. A new service gets added. Prices move. A page that was doing a job stops doing it.
You send the change, I make it, the site stays current. Upkeep is scoped and quoted before it starts.
No CMS to log into. No plugins to keep patched.
What upkeep actually covers.
- Content updates Services, prices, hours, contact details.
- New pages When the offer grows.
- Reworking a page That is not pulling its weight.
- Form and quote-flow changes As the questions you need to ask change.
- Header, footer and head changes Made once, landing on every page at the same time.
Three things worth keeping true.
What you sell
The service list is the part that drifts first. A business adds something, drops something, or changes how it charges, and the site keeps describing the old shape for another year. Keeping it accurate is cheap. Letting it go stale costs enquiries from people who assume you do not do the thing you now do.
What it costs
Published prices go out of date faster than anything else on a site, and a wrong price is worse than no price. If pricing is on the page, it needs a way of being changed quickly.
What people ask
The questions customers actually send are the best source of copy a business has. When the same one arrives three times, it belongs on the site. That is iteration: reworking a page that is not earning enquiries, splitting one page into two, tightening the wording on a form.
How it is billed.
Upkeep is scoped and quoted before it starts, the same way a build is. A focused round of improvement work falls inside the published $500 to $700 AUD range. There is no retainer you have to sign, and no monthly fee for a site that has not changed.
Because the pages are static HTML with shared partials, a change to the header or the footer is made once and lands everywhere. That is why small changes stay small.
Send me what has changed.
Tell me what is now wrong on the site and what it should say instead. I come back with a scope and a price before anything is touched.