Service 01 — Design and build
A site that explains the work and earns the next conversation.
Positioning first, then page structure, then content hierarchy, then a design system that holds the whole site together.
It ends with a site that is live, quick to load, and easy to keep current. A focused project costs $500 to $700 AUD.
Both live sites were the size their content needed, not the size a template suggested.
What a build actually settles.
Every page gets one job and one action that follows from it. Nothing exists to pad the menu.
- A sitemap with a stated reason for each page Annergy Solar came out at eleven pages. Driveway Mechanical at eight.
- Menu labels a visitor can read without decoding them No clever names for ordinary pages.
- One job per page And one primary action that follows from it.
- A single H1 per page With a heading order that holds up underneath it.
- Where the proof sits Services, pricing, work, FAQs.
- The route to the enquiry Counted in clicks, from the home page.
Three stages.
- Stage 01
Positioning comes before layout
A lot of the work happens before anything is designed. The business usually knows what it does; the site never quite says it. The first pass is not visual — it is working out what you sell, who it is for, and what someone needs to believe before they get in touch. Settle that early and the design work becomes straightforward. Skip it and no amount of styling rescues the page.
- Stage 02
The page hierarchy is the real work
How many pages there are, what order they go in, and what each one has to carry. This is where a site stops being a brochure and starts being usable.
- Stage 03
One design system, used consistently
Character comes from typography, layout, rule lines, spacing and restraint — not from stock photography or generic line icons. The type scale, colour set, spacing scale and components are set before any page is built. That is why a site still holds together when a page is added a year later.
What you supply.
Short list. The more of it you already have, the faster the build moves.
- What you do, and why you are the better call Rough notes are fine.
- Your service list With enough detail on each to write a page about it.
- Pricing Or the reason pricing is quoted rather than published.
- Real photos, if you have them If you do not, the design does not lean on them.
- Business details Trading name, ABN, phone, service area, opening hours.
- Anything already written Old copy, the quote you send every week, the questions customers keep asking.
Turnaround
I do not publish a fixed number of weeks, because the honest answer depends on how many pages the hierarchy calls for and how quickly content comes back. You get a schedule with the quote, before any work starts. The slow part is almost never the build — it is waiting on content.
Where the build ends
The build ships with a contact page and a working enquiry form. The deeper work sits in the other two services: routing, handoffs, quote flows and notifications are website automation; updates and iteration are ongoing improvement. You do not have to take either. The site stands up on its own.
Send a short note.
What the business does, roughly what the site needs to do, and a link to whatever you have now. I come back with a page structure, a price inside the $500 to $700 range, and a schedule.